How do we stand out at a trade show?
The history of typefaces
Are ‘New Starter’ swag kits a good idea?
Yes, New Starter swag kits can be a great idea to welcome and onboard new employees. Here are some reasons why they can be effective: Welcoming Gesture: Providing new employees with swag kits creates a warm and welcoming atmosphere. It shows that the organization values their presence and wants to make them feel appreciated from […]
Do trade shows and live events work?
What makes a great logo?
Legibility: A great logo is easily legible, even in small sizes or from a distance. The typography should be clear and readable, and the design elements should not overshadow the brand name or message. Legibility ensures that your logo effectively communicates your brand identity without confusion. Uniqueness: A great logo is unique and stands out […]
What’s the science behind corporate colours?
The science behind corporate colours is rooted in the field of color psychology, which explores the psychological and emotional effects of colours on individuals. Corporate colours are carefully chosen to evoke specific emotions, create a desired perception, and align with a brand’s identity. Here are some key aspects of the science behind corporate colors: Emotional […]
Branding your travel incentive
Branding your travel incentive can be an effective method for motivating and rewarding sales teams. Here are some reasons why travel can be a good sales incentive: High Perceived Value: Travel incentives have a high perceived value among sales professionals. The opportunity to travel to desirable destinations, experience new cultures, and enjoy unique experiences is […]
Why are paper notebooks still popular in the digital age?
Even in the age of digital devices, printed notebooks remain popular for several reasons: Tangibility: There’s something satisfying about physically writing down your thoughts and ideas. Writing by hand helps to engage your mind in a different way than typing on a keyboard. Convenience: Unlike digital devices, paper notebooks don’t require batteries or an internet […]
Staying hydrated is important
Who invented the hoodie and why are they so popular?
The hooded sweatshirt, commonly known as a hoodie, was invented in the 1930s by the sportswear company Champion. The hoodie was originally designed for athletes to wear during training and warm-ups, as it provided warmth and protection from the elements while still allowing freedom of movement. Over time, hoodies became increasingly popular and transitioned from […]